And the Heart Says...Whatever

Why am I so intrigued and agog by Emily Gould and her book of essays, And the Heart Says...Whatever? Is it because she shares my name (although mine is spelled better)? Is it because she's an infamous blogger who's been accused of oversharing and I'm a newbie blogger intent on not oversharing? Is it because Gawker and GalleyCat report on her and the book pretty much every day? Is it because I'm avoiding doing more important, personal things?